About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
Subscribe now!
Direct Marketing Update subscribers can save $15 on a new subscription. Click here to subscribe now.
11
Web strategy: The most overlooked method to dramatically boost web profits
Direct Mail | Direct Marketing | Direct Marketing Update | Direct Response | Web strategy | Website
Lead-generation response booster
If you’re doing lead-generation on your website, the shopping cart offers an important opportunity after the prospect has filled in their information. It’s the perfect time to direct him or her to another product…or another action, such as picking up the phone and calling.
Direct-sales response booster
If you’re a marketer selling products or services, the online shopping cart is your platform to create interest in other products while seeming helpful, not pushy.
For example, online clothing retailers do this very well. When a customer adds a sweater to his or her shopping cart, the bottom of the page displays other items and accessories that complete the outfit.
Here are 2 Ticket-sale Boosters to try on your own site:
Ticket-sale Booster #1: Bundling. Offer customers the chance to buy two or more related or complementary products together in a bundle for one low price. (This should be done with a discount.)
Here’s a website I created for Mommie Helen’s Bakery that uses this technique to its advantage:
Here’s another upselling example: Offer the basic or low-priced product by itself and separately charge for an add-on or an extension.
If I buy a $39 newsletter subscription, offer me the option of subscribing for 2 years at $72 with an extra premium.
Ticket-sale Booster #2: Community cross-selling. This strategy is based on customer buying trends on your site. Shoppers are curious about what’s popular, and what products have worked for others.
Entice them to consider what other customers have bought with phrases like “Customers who bought items in your cart also bought…” or “Customers who shopped for this product also viewed…”
This tactic increases your credibility and builds customer trust by reinforcing that many others have purchased from you too. It acts as an implied recommendation from other shoppers, which can be more powerful than using a phrase like “May we recommend…”
Look to Amazon.com for inspiration on these features. Try a search for David Ogilvy’s books and review the attractive upsells offered to you.
Apple’s iTunes music store also does upselling and cross-selling well with its new Genius tool. Genius is a dynamic sidebar that provides music recommendations to customers based on what they’ve already bought. Customers can preview and buy new songs without clicking away from their current view.
Take a look:
Put these techniques to work for you to increase visibility for the rest of your product line or upsell for greater profits.
Not sure how to implement upselling or cross-selling on your website? Call me and my team of copy and web design experts at
copywriters · copywriting · Direct Marketing · Direct Response · shopping cart · upselling · web · Web strategy · websites
