About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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10
Web strategy: Little-known fix to boost profits
Direct Marketing | Direct Marketing Update | Web strategy | Website
I frequently get emails from readers who feel overwhelmed by all the changes they need to make to improve their e-commerce sites. If you feel that way from time to time, this week’s Web Strategy is for you.
There’s one quick and easy thing you can do to increase sales: Make your “Add to cart” and “Buy now” buttons bigger and bolder.
It’s inexpensive to do and it really works. Check out this week’s Testing Corner for proof!
Remember, online shoppers are impatient and easily distracted or confused. That’s why you need to make it as easy as possible for them to get your products into their shopping cart and complete the sale.
Remember, finding and using these buttons should be mindless. No searching. No ambiguity about how to add items to the cart.
Here are 5 guidelines to help you build a better button:
- Big
- Colorful
- 3-D looking
- Bold, easy-to-read text
- A forward arrow or another graphic that suggests buying, adding and forward motion
Here are a few great examples:
Buy.com
LLBean.com
Target.com
Amazon.com
And here are a few that we have used recently:
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Now it’s time to create and test your new button. I’d love to hear about your results. Just email me at
landing page · web · Web strategy · websites
