About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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TAG | video
You can write great copy.
You can improve response rates.
You can build relationships with clients.
All you must do is stop talking about yourself, whether it’s in what you email, on your website or spread over every page of a direct mail piece.
Great copy is conversational—a shared story—between you and client, or you and prospect. Marketing is your chance to tell your client, “It’s all about you!”
Find out how by watching this “You Orientation” video (about one minute).
Want me to critique your piece…free? Send it to craig@cdmginc.com.
24
Copy tip: How to drive more prospects to your video
In recent issues, we’ve been talking about the power of video to supercharge your response. But video alone is not enough.
The truth is nobody really wants to see another video. They can already go look at 120 million of them on YouTube right now.
No, the key to getting people to view your video is using the right words to lead them there.
21
Web marketing strategy: The power of sight and sound
When clients come to me for a landing page makeover, there’s one common error that shows up time and time again. There’s no video!
Talk about missed opportunity! The reason I love video marketing is simple: It can boost your response rates anywhere from 10%–100%, depending on the value of your product or service.
Direct Marketing · Direct Response · landing page · video · Web strategy · websites
11
Web strategy: What the growing video megatrend means for you
I’ve been talking to you about the importance of putting video on your microsite and using a video spokesperson (or “walk-on”).
Now a recent Forrester report offers new proof that this boosts response rates: The study found that incorporating video into emails improves click-through rates by 2 to 3 times.
The number of video streams watched by adults is expected to double over the next 5 years. Currently, about 9% of marketers are experimenting with video in email and another 21% plan to incorporate it within the next 12 months.
But many marketers are still hesitant to break into the video word. So, I thought I’d share 4 of the powerful reasons a video could help your business generate sales and leads.
First, the Internet has officially eclipsed television in the amount of hours the average American spends on it per day.
Americans now spend 2.5 hours a day watching TV, but 3.6 hours a day on the Internet. It makes good business sense to allocate your advertising and marketing budgets to take advantage of this shift.
Second, video communicates the benefits of your product or service quickly.
With a short value-added video, you can visually show your product or service in action. Then, when the video is over, you can immediately drive your prospect to an order landing page where they can click to order or sign up for a lead.
It’s easy, fast and most importantly, a seamless transaction. Your prospect doesn’t even have time to be distracted.
Third, retention is higher with video.
Studies have shown that people retain 10% of what they read but a full 50% of what they see and hear.
Fourth, it’s cost-effective.
Videos can draw a huge audience for just a fraction of the cost of a television commercial. And, it can be seen over and over, rather than just once. Plus, your prospects will share the video with their friends and families, expanding your reach exponentially. It’s a direct marketer’s dream.
To see a video that my agency created, click here.
To see a walk-on, click here.
You may still be wondering how your company fits into the video revolution. Call me at 310-212-5727 and tell me a little bit about your company and what your goals are. I can show you ways we can effectively market your company on the Internet with a dynamic, targeted video.
Or if it’s easier, email me now at craig@cdmginc.com. My team of professionals and I can help you create a video that can expand your reach to millions of prospects for less than you think.
Direct Marketing · Direct Response · video · walk-on · Web strategy
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