About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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TAG | USPS
USPS lost billions in 2010, and 2009, and $450 million in January alone.
It owes $5.5 billion by September for future medical benefits and $1.3 billion for worker’s compensation by November.
Postmaster General Patrick Donahoe says they’ll run out of money if
He said the mail would go through, but they’d stiff us to do it. Revenues are down…Mail volume is down.
This means 2 things:
- Maybe Uncle Sam shouldn’t mail my letter
- And surely someone else can do it better
Bureaucracy never works efficiently, or in response to the market.
Tell me what you think. Email craig@cdmginc.com.
The U.S. Postal Monopoly announced plans to hike postage rates again on several different types of mail in April. The good news? The cost of sending a Mother’s Day card in May will stay the same.
Here’s the breakdown:
- For larger envelopes, the cost of the first ounce remains at 44 cents, but the cost of each additional ounce will increase from 17 cents to 20 cents.
- Rates on postcards will increaseby 1 penny to 29 cents.
- Letters to Canada and Mexico will increase to 80 cents from 75 cents and 79 cents respectively.
- Letters to other international destinations will remain unchanged at 98 cents.
- Express Mail and Priority Mail prices will not be affected.
- A variety of price increases for other mailing services will go into effect, including advertising mail, periodicals and packages. Details can be found here.
Over the years, I’ve written about the negative effects of the postal monopoly laws and the quasi-government nature of the U.S. Postal Service (USPS).
These laws have harmed direct mailers, shippers, taxpayers and ultimately consumers.
Besides the Postal Service’s inefficiencies…its bloated, overexpansive bureaucracy…and its powerful union…the postal system is killing mailers with its frequent rate hikes. And it’s losing mail volume and revenue in the process.
Attention high-volume mailers: The U.S. Postal Service will once again offer you a 30% rebate!
If you mailed at least 350,000 standard mail letters and flats between July 1 and September 1, 2009, you’ll be receiving an invitation from the USPS to take part in this year’s summer sale.
To earn a rebate, you must increase your mail volume at least 5% above your 2009 threshold.
Direct Mail · Direct Response · rebate · USPS
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The good, bad and ugly of the United States Postal Service
The good news is that the United States Postal Service (USPS) handled an estimated 16 billion pieces of mail in the month of December—the busiest month of the year.
The bad news is, that estimate is 4 billion short of last year’s 20-billion-piece estimate.
