About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
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- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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TAG | subject lines
3
Testing corner: Which subject line performed best?
Your email subject line is the only thing that stands between your recipient and the “delete” button. Right now you should be planning your upcoming holiday promotions, with Valentine’s Day, Easter and Presidents’ Day fast approaching.
Take a look at this test. It was for an email promotion announcing free shipping on GourmetStation.com.
4
Testing corner: Did our latest subject line test beat the control?
In our last issue, we looked at an email campaign created for a Switzerland-based publisher and financial advisory firm. Just after the U.S. government announced its $700 billion bailout, we tested two timely subject lines. (Click here to read about the test.)
The results showed that Test A, “Crisis unfolds: Carter-era inflation on the way,” had a 45.1% higher response than Test B, “Bailout nightmare: Your wealth is in jeopardy.”
Direct Marketing · Direct Response · subject lines · Testing corner
11
Testing corner: Which email subject line grabbed the most clicks?
When it comes to email marketing, here’s my golden rule: If at first you don’t succeed…test, test again.
Just after the government announced its $700 billion bailout, I created an email campaign for a Switzerland-based publisher and provider of financial services.
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