About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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TAG | SEO
24
Web strategy: Commonly overlooked SEO strategies that can improve your results (Part 3)
When creating a landing page, microsite or website, I’ll often want to include some strategic download options.
If you are including direct downloads on your site, what you do with the names of your downloadable files is important to your SEO.
Direct Marketing · Search engine optimization · SEO · Web strategy
24
Web strategy: 3 commonly overlooked SEO strategies (Part 2)
You may remember in your last issue, I told you about embedding links in copy, the first of three key Search Engine Optimization (SEO) strategies that often get overlooked when developing websites and landing pages.
In this issue, we are going to talk about a second of these key strategies…
Commonly overlooked SEO strategy #2: Formatting your key words
Whenever possible, consider making your keywords and keyword phrases bold or italic.
By adding this extra formatting, you will help search engines like Google understand that the word in bold or italic is one of your key words.
However, be careful to do this while at the same time keeping your content editorially sound. In other words, don’t make it blatantly obvious
Formatting your key words may seem like a pretty simple idea, but it can make a major difference in where your site gets placed in the listings.
In your next full issue, I’ll share another highly successful but regularly unused SEO strategy.
My team and I have extensive experience creating SEO strategies that garner the maximum results. If you want to boost your response, email me at craig@cdmginc.com or give me a call at 310-212-5727.
Direct Marketing · key word · Search engine optimization · SEO · Web strategy
2
Web strategy: 3 Commonly overlooked SEO strategies (Part 1)
To make it easy for web searchers to find your site, you have to play by the SEO rules. The concept of SEO is designed to separate the spammers from the true content creators. Over the next few issues, we’ll take a look at simple but important tips to help improve your SEO.
3 Commonly overlooked SEO strategies · Search engine optimization · SEO · web · Web strategy · websites
19
How to get noticed on YouTube: 5 easy tips
A full 71% of Internet users watch videos, and a large chunk of that is taking place on YouTube. After all, YouTube is the second-largest search engine and the third most-visited site on the web—behind Google and Facebook.
24 hours of video are uploaded to YouTube every single minute, and the site attracts hundreds of millions of viewers every month.
So how can you get your video in front of these viewers? Here are 5 tips to improve your video’s ranking on YouTube:
21
Web strategy: SEO blunders cost you money
Search engine optimization (SEO) is one of the most complex and quickly changing disciplines in direct marketing. There are literally thousands of strategies and techniques to improve your rankings.
It’s why my team and I recommend using video, informational landing pages, multi-linked microsites as well as a list of costly blunders to avoid.
Direct Mail · Direct Marketing · Direct Response · Search engine optimization · SEO
8
Little-known technique to get top listing in Google
With the rise of smartphones and mobile marketing, search engine optimization (SEO) is more important than ever. Because having a great site means nothing if prospects can’t find it.
One way we start maximizing SEO is by optimizing meta-keywords, meta-title, meta-description and URL tags.
Direct Marketing · Search engine optimization · SEO · Web strategy
<< 98% of direct mail marketers overlook this success strategy
