About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
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TAG | Postal Service
24
Another postage increase threatens the future of direct mail
Direct mail’s greatest danger is not the advent of electronic media. As you saw in the article above, direct mail in an online world works—and it works well.
No, direct mail’s greatest danger is the government-protected monopoly status of the United States Postal Service (USPS). This creates bureaucratic inefficiencies and the ever-increasing price hikes.
Over the years, I’ve written about the negative effects of the postal monopoly laws and the quasi-government nature of the U.S. Postal Service (USPS).
These laws have harmed direct mailers, shippers, taxpayers and ultimately consumers.
Besides the Postal Service’s inefficiencies…its bloated, overexpansive bureaucracy…and its powerful union…the postal system is killing mailers with its frequent rate hikes. And it’s losing mail volume and revenue in the process.
