About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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TAG | pop-up
2
Testing corner: More proof that floaters work!
I’ve written extensively on the potential conversion increase you can get by adding a floater to your website or landing pages. (Read past Direct Marketing Update articles:
Here’s more proof that the floater increases sign-ups…
Direct Marketing · floater · Lead generation · online marketing · pop-up · Testing corner · Web strategy · websites
21
Testing corner: How to maximize profits with pop-ups
A consumer credit counseling service was looking to increase the amount of free debt consultation sign-ups without having to augment its regular flow of traffic to their site.
A pop-up was currently in place designed to capture names for the free service. Could small changes make a big improvement to the number of names captured? Take a look…
Direct Marketing · Direct Response · pop-up · Testing corner
2
Testing corner: Do floaters really work?
At first, it looks like a pop-up, but it’s not. The floater is true to its name—it’s a separate document floating on top of a web page. (It’s also sometimes called a pop-over.)
The look can be achieved right in your HTML code—and it can’t be blocked or banned like a pop-up ad can.
Direct Marketing · floater · pop-up · Testing corner · Web strategy · websites
