About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
Subscribe now!
Direct Marketing Update subscribers can save $15 on a new subscription. Click here to subscribe now.
TAG | email
Integrating a variety of direct marketing media into a single marketing effort with powerful direct response copy can have a dramatic effect on response. Let me show you how I used a fully integrated campaign to increase response more than five-fold.
copywriting · Direct Marketing · email · landing page · Social Media
2
3 Bright ideas to power up your direct mail response
You know you need direct mail and you know you need email…but do you know how to make these channels work together?
Integrated campaigns boost response, increase sales and result in a higher average order value.
But the solution is not as simple as just redesigning your mail into email format. Here are 4 bright ideas for putting your email to work for better mail response…
Direct Mail · Direct Marketing · Direct Response · email · Integrated Marketing
8
How to beat spam filters in one easy step
Nowadays, Internet service providers (ISPs) like AOL and Yahoo! and email providers (like Gmail and Hotmail) make it easier than ever for recipients to mark your emails as spam.
Unfortunately, many recipients will mark your email as “spam” or “junk” instead of opting out of receiving your emails.
This has long-term consequences. Lots of spam complaints will land you on an ISP blacklist—which means no one using that ISP will get your emails.
11
Testing corner: Which email subject line grabbed the most clicks?
When it comes to email marketing, here’s my golden rule: If at first you don’t succeed…test, test again.
Just after the government announced its $700 billion bailout, I created an email campaign for a Switzerland-based publisher and provider of financial services.
<< Wrap up more sales this Christmas…despite tighter purse strings
