About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
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- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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TAG | bookalog
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Double your response with this direct mail strategy
As I discussed in the last full issue, the bookalog is the ultimate sales piece in disguise. It looks and feels like a book…but it’s actually a credibility-boosting direct mail miracle that can skyrocket your response.
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98% of direct mail marketers overlook this success strategy
You’re one of the 98% if you’ve never considered a bookalog.
What’s a bookalog? It looks and feels like a paperback book—but it is actually a persuasive sales piece for your product or service.
When it’s done right, your prospects can’t tell the difference.
The format alone builds the credibility of its author—usually the president, entrepreneur, expert or personality representing your company. Why? Because people trust an author as an authority. This additional credibility then persuades the reader to respond to your message.
What differentiates a bookalog from other books is that every word, including the title, is direct response copy.
