About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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TAG | 3-d
24
Little-known direct mail secret for 3-D success
Direct mail principles apply to a variety of marketing challenges. For example, direct mail can be used to make a trade show exhibit a success. If you are unknown to your attendees, you must give prospects a compelling reason to visit your booth. Let me show you how I helped one company—IPRO—use direct mail to drive prospects to their booth.
26
Can you double your results in this recession?
Yes!
During a recession, it is imperative that you continue to market. Although you must maintain an acceptable cost per lead and cost per sale, this is not the time to react in fear and cut your budget arbitrarily.
Because that’s what your competitors are doing. And that means it’s an ideal time for you to capture new clients and expand your market share.
3-d · 3d · Direct Mail · Direct Marketing · recession survival tip · three-dimensional direct mail
