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- Direct Marketing Update
- Copywriting tactic
- The power of “YOU” in marketing copy—1-minute video bootcamp
- Copy tip: Creating impact with your first paragraph
- Copy tip: How to drive more prospects to your video
- Copy tip: Writing web copy that will ensure conversions
- Copy tip: “What’s in it for me?”
- Copy tip: The power of the understatement
- Copy tip: The use of “that” can weaken your copy
- The latest spam triggers you must avoid
- Merry Christmas or Happy Holidays?
- Copy tip: The 5 U’s for compelling copy
- Copy tip: Don’t go overboard!
- Direct mail reality check (Part 2)
- Copy tip: Choose your punctuation wisely*
- Direct mail reality check
- Copy tip: “Woman without her man is nothing”
- Copy Tip: 3 ingredients to make your copy dazzle
- Copy Tip: “P.S. Don’t let this happen to you”
- Copy tip: Remove these “sales blockers” right now
- Copy tip: 3 more secrets to a money-making headline
- Copy tip: 6 ways to supercharge your subheads
- Testing corner: Which paid search headline is the winner?
- Copy tip: Surprise! This can make or break your campaign
- Copy tip: 3 secrets to a money-making headline
- A critical direct mail strategy for this recession
- Copy tip: Beat the recession with a winning copy theme
- Testing corner: Competing for clicks
- 7 costly and common direct mail blunders
- Copy tip: You, you, you—the key to writing for Generation Y
- Copy tip: The power of the “bucket brigade”
- Direct Mail
- Web strategy: 7 keys to more profitability
- Overlooked direct mail format: 48.9% response
- Privatize the billion in hock USPS
- How to create direct mail profits in an impossible market
- ALERT! USPS rates are going up again in April
- The secret to a 533% sales increase
- Testing corner: Harnessing the power of an autoresponder series
- Another postage increase threatens the future of direct mail
- Little-known direct mail secret for 3-D success
- Seasonality: Using it to explode your response
- Testing corner: Turning conventional wisdom on its ear
- 3 Bright ideas to power up your direct mail response
- Copy tip: “What’s in it for me?”
- No sign of a slowdown here: Lists are growing!
- Politics and the post office
- Revolutionize your direct mail: A key secret
- Want to outperform your competition…and beat the recession?
- USPS summer sale is back!
- How to dramatically increase your email response...making your landing page a rapid conversion landing page
- Direct mail: The most overlooked tactics for success
- Testing corner: Which envelope would you open?
- The good, bad and ugly of the United States Postal Service
- Little-known direct mail strategy to turn leads into sales
- Web strategy: SEO blunders cost you money
- Direct mail: What’s the Big Idea
- Recession survival tip: What you can learn from others’ mistakes
- Direct mail reality check (Part 2)
- Direct mail reality check
- Direct mail: The secret to success
- Recession survival tip: A little personality goes a long way
- Direct mail: How a unique format can give you a marketing breakthrough
- Recession survival tip: 3 ways to cut costs without cutting response
- The direct mail piece that defies the economy
- Testing corner: Which subject line was the champion?
- Direct mail success: Follow proven rules to get the profitable results you want
- Recession survival tip: How to get your boss to say “Yes!” to a marketing budget increase
- Can you double your results in this recession?
- Double your response with this direct mail strategy
- Keep your emails from getting lost in cyberspace
- A critical direct mail strategy for this recession
- 7 costly and common direct mail blunders
- Generate thousands of new customers with magalogs
- Web strategy: The most overlooked method to dramatically boost web profits
- Wrap up more sales this Christmas…despite tighter purse strings
- 7 Costly and common direct mail blunders (Part 4)
- Direct Marketing
- Mobile marketing and your profits
- Let the calendar guide your direct marketing (42 ways in April)
- 5 recent retail trends give surprising insight to greater profits
- The power of trust in building a profitable relationship
- Super Bowl XLV ads: What a waste of advertising dollars
- The secret to a 533% sales increase
- Web strategy: Commonly overlooked SEO strategies that can improve your results (Part 3)
- Copy tip: How to drive more prospects to your video
- Testing corner: Harnessing the power of an autoresponder series
- Another postage increase threatens the future of direct mail
- Little-known direct mail secret for 3-D success
- Web strategy: 3 commonly overlooked SEO strategies (Part 2)
- Copy tip: Writing web copy that will ensure conversions
- Seasonality: Using it to explode your response
- Testing corner: Turning conventional wisdom on its ear
- 3 Bright ideas to power up your direct mail response
- Web strategy: 3 Commonly overlooked SEO strategies (Part 1)
- Copy tip: “What’s in it for me?”
- Testing corner: More proof that floaters work!
- How to get noticed on YouTube: 5 easy tips
- No sign of a slowdown here: Lists are growing!
- Revolutionize your direct mail: A key secret
- Web strategy: Little-known fix to boost profits
- Copy tip: The power of the understatement
- FTC crackdown is wasting your tax dollars
- Testing corner: Do bigger buttons work better?
- Tip of the week: 5 rules for better banner ads
- Red Cross: More than million donated via text
- Want to outperform your competition…and beat the recession?
- Web strategy: Give your page a response-boosting makeover (Part 1)
- Most overlooked secret to direct mail profits
- Recession survival tip: Is there money slipping through your fingers?
- Web strategy: Little-known way to double or triple your online leads
- Copy tip: The use of “that” can weaken your copy
- Testing corner: Which subject line pulled best?
- How to dramatically increase your email response...making your landing page a rapid conversion landing page
- Super Bowl Sunday ads: Saints win, marketers fail
- Direct mail: The most overlooked tactics for success
- Recession update: More winners from recessions past
- Web marketing strategy: The power of sight and sound
- The latest spam triggers you must avoid
- Testing corner: Which envelope would you open?
- Why loyalty programs are more important than ever
- The good, bad and ugly of the United States Postal Service
- Reader favorites: The most-read Direct Marketing Update articles of 2009
- Testing corner: Do quotation marks add power?
- Little-known direct mail strategy to turn leads into sales
- Web strategy: SEO blunders cost you money
- Merry Christmas or Happy Holidays?
- Copy tip: The 5 U’s for compelling copy
- Testing corner: How to maximize profits with pop-ups
- Direct mail: What’s the Big Idea
- Recession survival tip: What you can learn from others’ mistakes
- Web strategy: Beef up your contact info for more conversions
- Copy tip: Don’t go overboard!
- Testing corner: Can simple changes have a big impact?
- Direct mail reality check (Part 2)
- Recession survival tip: 3 loyalty-building rules
- Web strategy: Don’t let an error message drive visitors away
- Copy tip: Choose your punctuation wisely*
- Testing corner: Which website design generated more leads?
- Direct mail reality check
- Recession survival tip: Build real value into your loyalty program
- Web strategy: The world’s easiest upsell strategy—that actually works
- Copy tip: “Woman without her man is nothing”
- Testing corner: Which thank-you email worked best?
- Direct mail: The secret to success
- Recession survival tip: A little personality goes a long way
- Web strategy: What the growing video megatrend means for you
- Copy Tip: 3 ingredients to make your copy dazzle
- Testing corner: Which web layout earned a 20% sales boost?
- Direct mail: How a unique format can give you a marketing breakthrough
- Recession survival tip: 3 ways to cut costs without cutting response
- Web strategy: Don’t take shortcuts around this Success Secret
- Copy Tip: “P.S. Don’t let this happen to you”
- The direct mail piece that defies the economy
- Recession survival tip: How to beat the competition
- Web strategy: 1 simple fix to boost sales and leads
- Copy tip: Remove these “sales blockers” right now
- Testing corner: Which subject line was the champion?
- Direct mail success: Follow proven rules to get the profitable results you want
- Recession survival tip: How to get your boss to say “Yes!” to a marketing budget increase
- Copy tip: 3 more secrets to a money-making headline
- Testing corner: Do floaters really work?
- Can you double your results in this recession?
- Mobile marketing triumphs of the Super Bowl
- Web strategy: A recession-beating way to reach prospects online
- Copy tip: 6 ways to supercharge your subheads
- Testing corner: Which paid search headline is the winner?
- Double your response with this direct mail strategy
- Web strategy: Turn your microsite into a sales powerhouse
- Copy tip: Surprise! This can make or break your campaign
- Keep your emails from getting lost in cyberspace
- Testing corner: Which subject line performed best?
- 98% of direct mail marketers overlook this success strategy
- Little-known technique to get top listing in Google
- How to beat spam filters in one easy step
- Copy tip: 3 secrets to a money-making headline
- A critical direct mail strategy for this recession
- Costly web blunder leads to lost sales
- Creating a community with Generation Y
- Copy tip: Beat the recession with a winning copy theme
- Testing corner: Competing for clicks
- 7 costly and common direct mail blunders
- Web strategy: 3 easy ways to optimize your site for Christmas sales
- Copy tip: You, you, you—the key to writing for Generation Y
- Direct marketers face increasing oversight worldwide
- Testing corner: Did our latest subject line test beat the control?
- Generate thousands of new customers with magalogs
- Web strategy: The most overlooked method to dramatically boost web profits
- Copy tip: The power of the “bucket brigade”
- Wrap up more sales this Christmas…despite tighter purse strings
- Testing corner: Which email subject line grabbed the most clicks?
- 7 Costly and common direct mail blunders (Part 4)
- Direct Marketing Update
- Hey! Keep <em>DMU</em> out of your spam filter
- More government intrusion with new “Do Not Track”
- Web strategy: The #1 paid search keyword mistake
- Make sure <em>Direct Marketing Update</em> stays out of your spam filter
- The secret to a 533% sales increase
- Web strategy: Commonly overlooked SEO strategies that can improve your results (Part 3)
- Copy tip: How to drive more prospects to your video
- Testing corner: Harnessing the power of an autoresponder series
- Another postage increase threatens the future of direct mail
- Little-known direct mail secret for 3-D success
- Web strategy: 3 commonly overlooked SEO strategies (Part 2)
- Copy tip: Writing web copy that will ensure conversions
- Testing corner: Turning conventional wisdom on its ear
- 3 Bright ideas to power up your direct mail response
- Web strategy: 3 Commonly overlooked SEO strategies (Part 1)
- Copy tip: “What’s in it for me?”
- Testing corner: More proof that floaters work!
- Revolutionize your direct mail: A key secret
- Web strategy: Little-known fix to boost profits
- Copy tip: The power of the understatement
- FTC crackdown is wasting your tax dollars
- Testing corner: Do bigger buttons work better?
- Web strategy: Give your page a response-boosting makeover (Part 1)
- Most overlooked secret to direct mail profits
- Recession survival tip: Is there money slipping through your fingers?
- Web strategy: Little-known way to double or triple your online leads
- Copy tip: The use of “that” can weaken your copy
- Testing corner: Which subject line pulled best?
- How to dramatically increase your email response...making your landing page a rapid conversion landing page
- Don’t be so quick to encourage company-wide social networking
- Super Bowl Sunday ads: Saints win, marketers fail
- Direct mail: The most overlooked tactics for success
- Recession update: More winners from recessions past
- Web marketing strategy: The power of sight and sound
- The latest spam triggers you must avoid
- Testing corner: Which envelope would you open?
- Why loyalty programs are more important than ever
- The good, bad and ugly of the United States Postal Service
- Reader favorites: The most-read Direct Marketing Update articles of 2009
- Testing corner: Do quotation marks add power?
- Little-known direct mail strategy to turn leads into sales
- Web strategy: SEO blunders cost you money
- Merry Christmas or Happy Holidays?
- Copy tip: The 5 U’s for compelling copy
- Testing corner: How to maximize profits with pop-ups
- Direct mail: What’s the Big Idea
- Recession survival tip: What you can learn from others’ mistakes
- Web strategy: Beef up your contact info for more conversions
- Testing corner: Can simple changes have a big impact?
- Direct mail reality check (Part 2)
- Recession survival tip: 3 loyalty-building rules
- Web strategy: Don’t let an error message drive visitors away
- Copy tip: Choose your punctuation wisely*
- Testing corner: Which website design generated more leads?
- Direct mail reality check
- Recession survival tip: Build real value into your loyalty program
- Web strategy: The world’s easiest upsell strategy—that actually works
- Copy tip: “Woman without her man is nothing”
- Testing corner: Which thank-you email worked best?
- Direct mail: The secret to success
- Recession survival tip: A little personality goes a long way
- Web strategy: What the growing video megatrend means for you
- Copy Tip: 3 ingredients to make your copy dazzle
- Testing corner: Which web layout earned a 20% sales boost?
- Direct mail: How a unique format can give you a marketing breakthrough
- Recession survival tip: 3 ways to cut costs without cutting response
- Web strategy: Don’t take shortcuts around this Success Secret
- Copy Tip: “P.S. Don’t let this happen to you”
- The direct mail piece that defies the economy
- Recession survival tip: How to beat the competition
- Web strategy: 1 simple fix to boost sales and leads
- Copy tip: Remove these “sales blockers” right now
- Testing corner: Which subject line was the champion?
- Direct mail success: Follow proven rules to get the profitable results you want
- Recession survival tip: How to get your boss to say “Yes!” to a marketing budget increase
- Copy tip: 3 more secrets to a money-making headline
- Testing corner: Do floaters really work?
- Can you double your results in this recession?
- Mobile marketing triumphs of the Super Bowl
- Web strategy: A recession-beating way to reach prospects online
- Copy tip: 6 ways to supercharge your subheads
- Testing corner: Which paid search headline is the winner?
- Double your response with this direct mail strategy
- Web strategy: Turn your microsite into a sales powerhouse
- Copy tip: Surprise! This can make or break your campaign
- Keep your emails from getting lost in cyberspace
- Testing corner: Which subject line performed best?
- 98% of direct mail marketers overlook this success strategy
- Little-known technique to get top listing in Google
- How to beat spam filters in one easy step
- Copy tip: 3 secrets to a money-making headline
- A critical direct mail strategy for this recession
- Costly web blunder leads to lost sales
- Creating a community with Generation Y
- Copy tip: Beat the recession with a winning copy theme
- 7 costly and common direct mail blunders
- Web strategy: 3 easy ways to optimize your site for Christmas sales
- Copy tip: You, you, you—the key to writing for Generation Y
- Direct marketers face increasing oversight worldwide
- Testing corner: Did our latest subject line test beat the control?
- Generate thousands of new customers with magalogs
- Web strategy: The most overlooked method to dramatically boost web profits
- Copy tip: The power of the “bucket brigade”
- Wrap up more sales this Christmas…despite tighter purse strings
- Testing corner: Which email subject line grabbed the most clicks?
- 7 Costly and common direct mail blunders (Part 4)
- Direct Response
- Copy tip: The 5-star plan
- Testing corner: Harnessing the power of an autoresponder series
- Little-known direct mail secret for 3-D success
- 3 Bright ideas to power up your direct mail response
- Copy tip: “What’s in it for me?”
- No sign of a slowdown here: Lists are growing!
- Tip of the week: 5 rules for better banner ads
- Want to outperform your competition…and beat the recession?
- USPS summer sale is back!
- Most overlooked secret to direct mail profits
- Recession survival tip: Is there money slipping through your fingers?
- How to dramatically increase your email response...making your landing page a rapid conversion landing page
- Super Bowl Sunday ads: Saints win, marketers fail
- Web marketing strategy: The power of sight and sound
- Testing corner: Which envelope would you open?
- Little-known direct mail strategy to turn leads into sales
- Web strategy: SEO blunders cost you money
- Copy tip: The 5 U’s for compelling copy
- Testing corner: How to maximize profits with pop-ups
- Direct mail: What’s the Big Idea
- Web strategy: What the growing video megatrend means for you
- Double your response with this direct mail strategy
- 98% of direct mail marketers overlook this success strategy
- A critical direct mail strategy for this recession
- Testing corner: Did our latest subject line test beat the control?
- Generate thousands of new customers with magalogs
- Web strategy: The most overlooked method to dramatically boost web profits
- Wrap up more sales this Christmas…despite tighter purse strings
- 7 Costly and common direct mail blunders (Part 4)
- dmu_actionitems
- dmu_articles
- Merry Christmas!
- Timely tip: 3 keys to offering free shipping
- Keep <b><i>DMU</i></b> out of your spam filter
- Video special: Mobile marketing and your profits
- More great landing pages
- QR Codes on billboards get attention…but do they work?
- Homing in on the holidays: 4 must-do marketing tactics
- Testing corner: Email superscript generates 339% boost
- Copy tip: The 5-star plan
- Web strategy: 7 keys to more profitability
- Overlooked direct mail format: 48.9% response
- Privatize the billion in hock USPS
- Hey! Keep <em>DMU</em> out of your spam filter
- Let the calendar guide your direct marketing (42 ways in April)
- The power of “YOU” in marketing copy—1-minute video bootcamp
- 5 recent retail trends give surprising insight to greater profits
- Testing corner: Video vs. no video
- Copy tip: Creating impact with your first paragraph
- More government intrusion with new “Do Not Track”
- Web strategy: The #1 paid search keyword mistake
- How to create direct mail profits in an impossible market
- ALERT! USPS rates are going up again in April
- Make sure <em>Direct Marketing Update</em> stays out of your spam filter
- The power of trust in building a profitable relationship
- Super Bowl XLV ads: What a waste of advertising dollars
- dmu_closing
- dmu_intro
- dmu_sidebar
- InfoMat
- Social Networking
- Testing corner
- Testing corner: Email superscript generates 339% boost
- Testing corner: Video vs. no video
- Testing corner: Harnessing the power of an autoresponder series
- Testing corner: Turning conventional wisdom on its ear
- Testing corner: More proof that floaters work!
- Testing corner: Do bigger buttons work better?
- Testing corner: Which subject line pulled best?
- Testing corner: Which envelope would you open?
- Testing corner: Do quotation marks add power?
- Testing corner: How to maximize profits with pop-ups
- Testing corner: Can simple changes have a big impact?
- Testing corner: Which website design generated more leads?
- Testing corner: Which thank-you email worked best?
- Testing corner: Which web layout earned a 20% sales boost?
- Testing corner: Which subject line was the champion?
- Testing corner: Do floaters really work?
- Testing corner: Which paid search headline is the winner?
- Testing corner: Which subject line performed best?
- Testing corner: Competing for clicks
- Testing corner: Did our latest subject line test beat the control?
- Testing corner: Which email subject line grabbed the most clicks?
- Web strategy
- Web strategy: The #1 paid search keyword mistake
- Web strategy: Commonly overlooked SEO strategies that can improve your results (Part 3)
- Web strategy: 3 commonly overlooked SEO strategies (Part 2)
- Web strategy: 3 Commonly overlooked SEO strategies (Part 1)
- Testing corner: More proof that floaters work!
- How to get noticed on YouTube: 5 easy tips
- Web strategy: Little-known fix to boost profits
- Web strategy: Give your page a response-boosting makeover (Part 1)
- Web strategy: Little-known way to double or triple your online leads
- How to dramatically increase your email response...making your landing page a rapid conversion landing page
- Web marketing strategy: The power of sight and sound
- The latest spam triggers you must avoid
- Web strategy: SEO blunders cost you money
- Testing corner: How to maximize profits with pop-ups
- Web strategy: Beef up your contact info for more conversions
- Web strategy: Don’t let an error message drive visitors away
- Web strategy: The world’s easiest upsell strategy—that actually works
- Web strategy: What the growing video megatrend means for you
- Testing corner: Which web layout earned a 20% sales boost?
- Web strategy: Don’t take shortcuts around this Success Secret
- Web strategy: 1 simple fix to boost sales and leads
- Testing corner: Do floaters really work?
- Mobile marketing triumphs of the Super Bowl
- Web strategy: A recession-beating way to reach prospects online
- Testing corner: Which paid search headline is the winner?
- Web strategy: Turn your microsite into a sales powerhouse
- Keep your emails from getting lost in cyberspace
- Little-known technique to get top listing in Google
- How to beat spam filters in one easy step
- Costly web blunder leads to lost sales
- Testing corner: Competing for clicks
- Web strategy: 3 easy ways to optimize your site for Christmas sales
- Web strategy: The most overlooked method to dramatically boost web profits
- Website
- More government intrusion with new “Do Not Track”
- Web strategy: 3 Commonly overlooked SEO strategies (Part 1)
- Testing corner: More proof that floaters work!
- Web strategy: Little-known fix to boost profits
- Web strategy: Little-known way to double or triple your online leads
- How to dramatically increase your email response...making your landing page a rapid conversion landing page
- Web strategy: SEO blunders cost you money
- Testing corner: How to maximize profits with pop-ups
- Web strategy: Beef up your contact info for more conversions
- Testing corner: Can simple changes have a big impact?
- Testing corner: Which website design generated more leads?
- Testing corner: Which thank-you email worked best?
- Web strategy: The most overlooked method to dramatically boost web profits
- You orientation
- 02-09-11 DMU Update Issue
- 02-23-11 DMU Full Issue
- 03-24-11 DMU Update Issue
- 11-04-11 DMU Full Issue
- 12-28-11 DMU Update Issue


