Direct Marketing Update | Nobody knows direct marketing better!

Feb/11

24

Readers respond: Super Bowl Ads

We had fun with the Super Bowl ads on which we reported after the big game. Click here to read the article. Here is one reader’s comments.

I enjoyed your discussion and thought that it was spot on

“Hi Craig. Too many companies throw shareholder cash away
on generic ads with no objective. Perhaps it might be fun and useful from an investment standpoint to take a few gross ad-dollar wasters and highlight their ills.”

—Neil

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