Direct Marketing Update | Nobody knows direct marketing better!

Feb/09

3

Keep your emails from getting lost in cyberspace

how to beat spam filters in one easy step

In my last full issue of Direct Marketing Update, you learned how to beat spam filters in one easy step: Just ask your email recipients to whitelist you.

But your efforts shouldn’t stop there. The next thing you must do is check your email blacklist reputation. How? Try http://www.senderbase.org/. It’s a free resource that lets you search by IP address and domain.

While it’s not the most detailed report out there, it’s a great place to start—and it’s free.

If you have a few dollars to spend, you may want to consider BlackList Monitor (http://www.blacklistmonitor.com/). It’s a service that tracks your status and alerts you every time you’re blacklisted—revealing the details on who did it and how to contact them.

Although there’s an annual fee, the company offers a 14-day trial.

Stay tuned for more email delivery tips from Direct Marketing Update.

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