About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
Subscribe now!
Direct Marketing Update subscribers can save $15 on a new subscription. Click here to subscribe now.
3
Copy tip: Surprise! This can make or break your campaign
Copywriting tactic | Direct Marketing | Direct Marketing Update
There’s no doubt that direct response copy is the most important element of every campaign…but direct response design is not far behind.
The power of your words can be dramatically affected by their visual appearance. Even the strongest headline can lose impact if it’s not broken correctly.
Each line should be a complete phrase—its own little thought capsule.
Here are some examples that show you how to fix headlines according to direct response principles:
Wrong:
How to make 1,200% profits in
an economy gone mad
Right:
How to make 1,200% profits
in an economy gone mad
Wrong:
Repair years of heart disease in just
five minutes!
Right:
Repair years of heart disease
in just 5 minutes!
For more examples of effective headline breaks, take a look at these two direct mail pieces I created for clients. Note how the breaks affect the impact:
 |  |
Copy tip · copywriting · Direct Marketing
<< Web strategy: Turn your microsite into a sales powerhouse
