About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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Category | You orientation
2
Copy tip: “What’s in it for me?”
Your goal as a copywriter is to convince prospects that your product or service is right for them. You must leave no room for
In other words, your copy must answer the burning question “What’s in it for me?”
A simple way to qualify your audience is to ask the question “Who relies on [Product Name]?” or “Who needs [Product Name]?” Then show photos of people in your target audience and list how certain groups benefit from what you’re selling.
18
Creating a community with Generation Y
In our last issue of Direct Marketing Update, we talked about writing to Generation Y (ages 14 to 24) and the power of “you” orientation and exclusive offers. (Click here to read the article.)
4
Copy tip: You, you, you—the key to writing for Generation Y
Much has been written and said about how to engage Generation Y—that is, the members of our society between the ages of 14 and 24.
Retailers are interested because Generation Y was estimated to spend a collective $200 billion annually, according to investment firm William Blair & Company. (It remains to be seen how this number will change as a result of the recent economic crisis.)
11
Generate thousands of new customers with magalogs
One of the most effective direct mail formats is the magalog. The magalog is essentially an infomercial in print. They are full-color, glossy publications that are especially useful for getting your message to an information-hungry or skeptical audience.
Let’s take a look at how one company found unparalleled success with magalogs.
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