About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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Category | Social Networking
Black Friday is news each year. The news in 2011 is how mobile it’ll be. Google estimates 15% of all Black Friday searches will be done on mobile phones, plus 44% of all last-minute gift-buying in December.
So the first Christmas shopping tip has to be:
- Go mobile. Deloitte believes 27% of all consumers will shop via mobile phone, many responding to direct marketing. Optimize for mobile now—and use discounts: 9.5% of mobile users redeem mobile coupons.
- Staying power. Interest begins before Black Friday—and continues at least a week. Some people will respond to your direct mail if it’s timed to hit in the week before or after Black Friday as well. And mail to them again in December—to remind and capture those who waited.
- Christmas awareness. Send holiday-specific postal mail (and email) to those who haven’t bought recently. And don’t forget a hearty “Thank You for your business!” to regular customers. Write copy as personal as possible.
- Check twice. Send acknowledgments to all those who bought, and try to focus on the specifics of what they chose. Lead them into the New Year with suggestions for spring. Now’s the time to purge lists and rent new ones to beef response in 2012.
But mobile is just one part of your strategy…
During the shopping season…
And after Christmas…
For list management/brokerage services and the most highly recognized lists in the industry, contact my team at InfoMat at 310 212-5944. Also use InfoMat’s email append service if your postal list doesn’t have email addresses.
Email craig@cdmginc.com for your free holiday direct marketing check-up.
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How to get noticed on YouTube: 5 easy tips
A full 71% of Internet users watch videos, and a large chunk of that is taking place on YouTube. After all, YouTube is the second-largest search engine and the third most-visited site on the web—behind Google and Facebook.
24 hours of video are uploaded to YouTube every single minute, and the site attracts hundreds of millions of viewers every month.
So how can you get your video in front of these viewers? Here are 5 tips to improve your video’s ranking on YouTube:
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Want to outperform your competition…and beat the recession?
I want to help you reach your number-one goal: To keep your response rates up for a very profitable 2010—even in this market.
Direct Mail · Direct Marketing · Direct Response · Social Media · Social Networking
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Creating a community with Generation Y
In our last issue of Direct Marketing Update, we talked about writing to Generation Y (ages 14 to 24) and the power of “you” orientation and exclusive offers. (Click here to read the article.)
