Direct Marketing Update | Nobody knows direct marketing better!

Category | InfoMat

More proof that marketing during a recession pays off: Many list owners have seen impressive growth from 2008 to 2009!

Now is the time to test new lists and revisit some of those you’ve tried in the past. Across the list-rental industry, the makeup of lists has changed and many new names are being added every month.

The Grill Daddy buyers list is one example. From 2008 to 2009, more than 15,400 names were added—a 70% increase! (You may recognize Grill Daddy as the As Seen On TV™ grill-cleaning tool.)

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