About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
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- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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Archive for August 2010
Integrating a variety of direct marketing media into a single marketing effort with powerful direct response copy can have a dramatic effect on response. Let me show you how I used a fully integrated campaign to increase response more than five-fold.
copywriting · Direct Marketing · email · landing page · Social Media
24
Web strategy: Commonly overlooked SEO strategies that can improve your results (Part 3)
When creating a landing page, microsite or website, I’ll often want to include some strategic download options.
If you are including direct downloads on your site, what you do with the names of your downloadable files is important to your SEO.
Direct Marketing · Search engine optimization · SEO · Web strategy
24
Copy tip: How to drive more prospects to your video
In recent issues, we’ve been talking about the power of video to supercharge your response. But video alone is not enough.
The truth is nobody really wants to see another video. They can already go look at 120 million of them on YouTube right now.
No, the key to getting people to view your video is using the right words to lead them there.
24
Testing corner: Harnessing the power of an autoresponder series
Marketers use the term “autoresponder series” a few different ways. You may also have heard it called a conversion series, retention series or renewal series.
Here is an interesting recent test that demonstrates how we as marketers need to be constantly rethinking how we use the various channels available to us.
24
Another postage increase threatens the future of direct mail
Direct mail’s greatest danger is not the advent of electronic media. As you saw in the article above, direct mail in an online world works—and it works well.
No, direct mail’s greatest danger is the government-protected monopoly status of the United States Postal Service (USPS). This creates bureaucratic inefficiencies and the ever-increasing price hikes.
<< Testing corner: Harnessing the power of an autoresponder series
