About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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Archive for April 2010
Many marketers ignore the direct marketing rules when it comes to online banner ads…and they’re watching their ROI sink like a stone.
The problem is made worse by the fact that consumers see display ads practically everywhere they look online…and that’s leading to “banner ad blindness.”
copywriting · Direct Marketing · Direct Response · landing page
In a previous issue of Direct Marketing Update, we discussed the growing impact of text messaging on fundraising.
15
Want to outperform your competition…and beat the recession?
I want to help you reach your number-one goal: To keep your response rates up for a very profitable 2010—even in this market.
Direct Mail · Direct Marketing · Direct Response · Social Media · Social Networking
Attention high-volume mailers: The U.S. Postal Service will once again offer you a 30% rebate!
If you mailed at least 350,000 standard mail letters and flats between July 1 and September 1, 2009, you’ll be receiving an invitation from the USPS to take part in this year’s summer sale.
To earn a rebate, you must increase your mail volume at least 5% above your 2009 threshold.
Direct Mail · Direct Response · rebate · USPS
2
Web strategy: Give your page a response-boosting makeover (Part 1)
The appeal of paid search has grown as the economy falters. But it’s not the clicks that count—it’s conversions. In the next few issues of Direct Marketing Update, I’ll share the secrets to landing page success that will help you turn your site visitors into customers.
Landing Page Success Secret #1: A one-size-fits-all landing page is not going to cut it.
