About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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Archive for March 2010
Many direct marketers fail to include one critical component: The call to action (CTA).
Take a look at your marketing materials. From your direct mail letter to your lift note, from your carrier envelope to your order form…do they all have a call to action?
If you’re among the small percentage who did remember to include a CTA on every marketing piece, then take a look again…is every CTA as strong as it could be?
31
Recession survival tip: Is there money slipping through your fingers?
Customer attrition affects all areas of your business: It lowers the overall value of your house file, and puts added pressure to generate leads and acquire new customers. So how can you stop this revenue from slipping through your fingers?
Here are 2 strategies for engaging and reactivating lapsed customers…
31
Web strategy: Little-known way to double or triple your online leads
Want to generate new leads? Start with your websites and landing pages.
One of the lead-generating tactics I use for my clients is known as a “floater.” True to its name, it’s a separate box that floats on top of your web page. It’s similar to a pop-up, but it can’t be filtered out by pop-up blockers. It appears a few seconds after the reader arrives at your site.
landing page · web · Web strategy · websites
31
Copy tip: The use of “that” can weaken your copy
Pull out the latest copy you’ve written. Have you ever stopped to count the number of times you used the word “that”? Believe me, the total will amaze you!
Here’s the reason: “that” is one of the most overused and generally unnecessary words in copywriting!
31
Testing corner: Which subject line pulled best?
In several
But, as the economic climate has changed, so did our subject lines. That’s why I thought it was time to share another recent test with you. Take a look…
My #1 gold stock thanks to Obama & Geithner
Gold stock superboom thanks to Obama’s policies
Which subject line do you think was the winner? Email me at craig@cdmginc.com to share your thoughts.
