About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
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Archive for February 2010
11
How to dramatically increase your email response…making your landing page a rapid conversion landing page
When is an email-capture page a rapid conversion landing page? The answer is…all the time! We call an email-capture page…or “squeeze page,” a rapid conversion landing page (RCLP).
And what is the RCLP for? Your RCLP is there to capture an email address in exchange for a complimentary gift (like a report or other product).
A report published by IT security firm Sophos revealed that malware and spam rise 70% on social networks such as Facebook and Twitter. The report said that 57% of those surveyed indicated they had been spammed AND sent malware via social networking sites—a 70% increase over the past year!
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11
Super Bowl Sunday ads: Saints win, marketers fail
In the battle for Super Bowl supremacy, on the field, the Saints prevailed in a stunning 31–17 victory over the favored Colts. It was a sentimental victory for the Saints, which just 4 short years ago was a franchise on the edge of extinction in a city 85% submerged because of the devastation caused by Hurricane Katrina.
call to action · Direct Marketing · Direct Response · Super Bowl
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