About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
Subscribe now!
Direct Marketing Update subscribers can save $15 on a new subscription. Click here to subscribe now.
Archive for December 2009
21
Little-known direct mail strategy to turn leads into sales
A direct mail strategy doubles conversion rates for the Midwest Center for Stress & Anxiety
Lead-generation campaigns for business-to-business or consumers will often fail without a powerful follow-up and conversion campaign.
In fact, one little-known way to generate greater profitability is a properly constructed follow-up and conversion series.
conversion series · Direct Mail · Direct Marketing · Direct Response
21
Web strategy: SEO blunders cost you money
Search engine optimization (SEO) is one of the most complex and quickly changing disciplines in direct marketing. There are literally thousands of strategies and techniques to improve your rankings.
It’s why my team and I recommend using video, informational landing pages, multi-linked microsites as well as a list of costly blunders to avoid.
Direct Mail · Direct Marketing · Direct Response · Search engine optimization · SEO
21
Merry Christmas or Happy Holidays?
I just reviewed a video of a large, powerful group of consumers urging viewers to boycott companies that take the politically correct tact by simply not saying Merry Christmas in their catalogs and mailers and on their websites.
It is important as marketers that you sound authentic and not “politically correct.” If you have Christmas decorations to sell in your catalog, don’t call them “peace ornaments” or “sparkle trees” or “personalized velvet stockings.” You end up sounding odd and political when you are not trying to be.
And you’ll be listed in the boycott.
21
Copy tip: The 5 U’s for compelling copy
Looking for a checklist to ensure your copy is its level best? Try looking to the 5 U’s. These are 5 key elements your copy must have to get the job done.
21
Testing corner: How to maximize profits with pop-ups
A consumer credit counseling service was looking to increase the amount of free debt consultation sign-ups without having to augment its regular flow of traffic to their site.
A pop-up was currently in place designed to capture names for the free service. Could small changes make a big improvement to the number of names captured? Take a look…
Direct Marketing · Direct Response · pop-up · Testing corner
