About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
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- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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Archive for July 2009
30
Direct mail reality check (Part 2)
Here is how you can evaluate a winner from a loser…and one of several formulas I use in creating winning direct mail.
copywriting · Direct Mail · direct mail reality check · Direct Marketing
I recommend starting or boosting a loyalty club in a recession.
Loyalty programs are getting a lot of attention in this economic climate—and that’s because customer loyalty is more important than ever for the success of your business. (Read last week’s article here: Build real value into your loyalty program.)
Direct Marketing · loyalty programs · recession survival tip
30
Web strategy: Don’t let an error message drive visitors away
Picture this: Your prospect is happily surfing your website when suddenly, he or she comes across the dreaded error message, “404 not found.”
Finding a bad link can cause frustration and anger…and ultimately cause site abandonment. Though there are tools available to help you fix bad links, it’s impossible to guarantee that errors will never happen. On average, 7% of your site visitors will get an ugly error message as the result of a bad link.
30
Copy tip: Choose your punctuation wisely*
The headline for our last copy tip raised a lot of eyebrows…and taught us an important lesson about the power of punctuation. (If you missed it, go to Punctuation Rule #1 to catch up.)
30
Testing corner: Which website design generated more leads?
Prospects seemed to like Rafting America, an informational site with links to rafting trip organizers, outfitters, equipment retailers and more. Seventy percent of visitors clicked through from the home page to a content page…but they weren’t likely to register for brochures.
brochure requests · Direct Marketing · landing page · Testing corner
