About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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Archive for May 2009
15
Direct mail: How a unique format can give you a marketing breakthrough
Few marketers have tried the tabalog, but it is a powerful way to break through the clutter and help you dramatically increase your profits.
With a coated-stock cover, the tabalog stands out because of its unique size—enlarged from typical magazine dimensions to 11″ x 12″. For comparison, open your Sunday paper and pull out PARADE magazine. It’s a little smaller than a tabalog but similar.
15
Recession survival tip: 3 ways to cut costs without cutting response
As the recession shrinks your budget, now is the time to see if you can cut costs. Here are some things we’ve been helping our clients with…
15
Web strategy: Don’t take shortcuts around this Success Secret
In previous issues, I revealed two web strategies you can’t be without. Click the links below to catch up and then read on for this week’s success secret…
copywriting · Direct Marketing · headlines · Web strategy · websites
15
Copy Tip: “P.S. Don’t let this happen to you”
The secret to getting your direct mail letter read often starts at the end—not the beginning. When your prospect tears open your envelope, the first thing he or she will do is flip it over to see who signed and sent the letter.
<< Web strategy: Don’t take shortcuts around this Success Secret
