About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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Archive for April 2009
23
The direct mail piece that defies the economy
In a recession, direct mail is often the most responsive media to generate cost-effective sales or leads. That’s why I’ve been showcasing different format options that have been particularly effective for my clients in past recessions.
In a previous issue, we took a closer look at why the bookalog has earned its status as an effective recessionary marketing tool.
Now, learn more about reportalogs and why they may be the right choice for you.
23
Recession survival tip: How to beat the competition
To get ahead of your competition, you have to know what they’re up to. Take some time to explore competitors’ websites, subscribe to their free e-newsletters and find out what they are offering right now.
If you’re marketing to a small or specific geographic area, find out what competitors are doing inside and outside of that area.
23
Web strategy: 1 simple fix to boost sales and leads
In our last issue, I revealed Landing Page Success Secret #1, about abandoning a one-site-fits-all site in favor of tailored microsites. Here’s what you need to know next…
23
Copy tip: Remove these “sales blockers” right now
Should. Could. Might. Maybe. Can. Potential.
Take a look at your copy and circle every occurrence of these words—along with phrases like we think, you might find, appears, may be one of, and could help.
23
Testing corner: Which subject line was the champion?
Using time-sensitive subject lines is a go-to tactic for online retailers. But the formula for success may not be as simple as you think.
2
Direct mail success: Follow proven rules to get the profitable results you want
Direct mail is full of rules. Follow them and you’ll profit. Break them and you’ll depress response. These rules aren’t arbitrary—they’re based on years of multiple and thorough testing.
2
Recession survival tip: How to get your boss to say “Yes!” to a marketing budget increase
If you’re like many marketers facing increased pressure to deliver sales and leads despite the economic crush, you need quantifiable results and you need them now. That’s where direct marketing comes to the rescue.
2
Copy tip: 3 more secrets to a money-making headline
In a previous issue, I shared some easy-to-implement copywriting pointers for profitable headlines.
2
Testing corner: Do floaters really work?
At first, it looks like a pop-up, but it’s not. The floater is true to its name—it’s a separate document floating on top of a web page. (It’s also sometimes called a pop-over.)
The look can be achieved right in your HTML code—and it can’t be blocked or banned like a pop-up ad can.
Direct Marketing · floater · pop-up · Testing corner · Web strategy · websites
