About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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Archive for January 2009
8
98% of direct mail marketers overlook this success strategy
You’re one of the 98% if you’ve never considered a bookalog.
What’s a bookalog? It looks and feels like a paperback book—but it is actually a persuasive sales piece for your product or service.
When it’s done right, your prospects can’t tell the difference.
The format alone builds the credibility of its author—usually the president, entrepreneur, expert or personality representing your company. Why? Because people trust an author as an authority. This additional credibility then persuades the reader to respond to your message.
What differentiates a bookalog from other books is that every word, including the title, is direct response copy.
8
Little-known technique to get top listing in Google
With the rise of smartphones and mobile marketing, search engine optimization (SEO) is more important than ever. Because having a great site means nothing if prospects can’t find it.
One way we start maximizing SEO is by optimizing meta-keywords, meta-title, meta-description and URL tags.
Direct Marketing · Search engine optimization · SEO · Web strategy
8
How to beat spam filters in one easy step
Nowadays, Internet service providers (ISPs) like AOL and Yahoo! and email providers (like Gmail and Hotmail) make it easier than ever for recipients to mark your emails as spam.
Unfortunately, many recipients will mark your email as “spam” or “junk” instead of opting out of receiving your emails.
This has long-term consequences. Lots of spam complaints will land you on an ISP blacklist—which means no one using that ISP will get your emails.
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable information or offer an irresistible solution?
But most of all, does it help turn browsers into buyers? It should.
