About Craig Huey
The #1 authority on accountable advertising
He's recognized as one of the top direct response marketing experts in the nation.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-sized companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
Mr. Huey has helped entrepreneurs and small companies increase their business, mid-size companies to grow even larger, and all kinds of companies, both B2B and consumer, to sustain this growth and to thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter, Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
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- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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Archive for November 2008
11
Generate thousands of new customers with magalogs
One of the most effective direct mail formats is the magalog. The magalog is essentially an infomercial in print. They are full-color, glossy publications that are especially useful for getting your message to an information-hungry or skeptical audience.
Let’s take a look at how one company found unparalleled success with magalogs.
11
Web strategy: The most overlooked method to dramatically boost web profits
Lead-generation response booster
If you’re doing lead-generation on your website, the shopping cart offers an important opportunity after the prospect has filled in their information. It’s the perfect time to direct him or her to another product…or another action, such as picking up the phone and calling.
copywriters · copywriting · Direct Marketing · Direct Response · shopping cart · upselling · web · Web strategy · websites
11
Copy tip: The power of the “bucket brigade”
Every direct response piece you write—whether it is a magalog, direct mail package, email, website, radio ad or TV commercial—must engage the reader in a one-on-one conversation.
To perfect this person-to-person feeling in your copy, you need to call in the “bucket brigade.” That is, conversational words and phrases that pull in the reader, keep the conversation moving and prevent your copy from sounding too stiff.
11
Wrap up more sales this Christmas…despite tighter purse strings
Last holiday season, shoppers planned to spend an average of $859 on gifts, according to a poll by American Research Group.
A full 16% of consumers said they would pay full price for gifts. 50% planned to wait for sales and 34% responded that it depended on the item.
copywriting · Direct Mail · Direct Marketing · Direct Response
11
Testing corner: Which email subject line grabbed the most clicks?
When it comes to email marketing, here’s my golden rule: If at first you don’t succeed…test, test again.
Just after the government announced its $700 billion bailout, I created an email campaign for a Switzerland-based publisher and provider of financial services.
<< Wrap up more sales this Christmas…despite tighter purse strings
