About Craig Huey
Craig Huey is
the #1 authority on accountable advertising
He’s recognized as one of the top direct response marketing experts in
Mr. Huey has helped entrepreneurs and small companies increase their business, big companies grow even larger and all kinds of companies, both B2B and consumer, sustain this growth and thrive in many different economic climates.
In addition to publishing Direct Marketing Update and the industry newsletter Direct Response, Mr. Huey is president of Creative Direct Marketing Group, Inc., a full-service direct response advertising agency, and InfoMat, Inc., a postal and email list brokerage and management company.
Email Craig at craig@cdmginc.com
Discover new profit-boosting direct marketing secrets each month in the Direct Response newsletter.
Direct Response is the nation’s leading direct marketing newsletter. In each issue, you’ll catch up on the latest test results, breakthrough strategies and techniques to get you the most return for your dollar.
You’ll discover…
- New opening paragraph techniques that can increase your results by 20% to 30% or more
- 7 surprising website blunders that lower response
- 8 tips for easy ordering that will help you boost your response
- 4 little-known direct response recession-beating strategies
- Fatal errors in preparing industrial catalogs -how to avoid them while increasing your responses substantially
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Direct Marketing Update subscribers can save $15 on a new subscription. Click here to subscribe now.
In a previous issue, I wrote about the Internet sales tax and the danger it imposes on small businesses.
You can read the article by
Now, the bill has reached the House of Representatives…and it could pass.
Please, write your Congressman today and let’s put an end to this bill.
What do you think? Have any questions? Email your thoughts to me at
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Don’t let your spam filter keep you from receiving Direct Marketing Update! You can help these response-boosting tips make it to your inbox by adding
Then click the links below to see what you missed:
Email/web one-two punch: How online direct response strategy triples sales Email and postal lists–getting it right
Stay tuned for the next full issue of Direct Marketing Update coming soon.
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In another turn of events, similar to the increased use of the Internet, we now see a significant decrease in the amount of homes that use a landline.
A stunning 26.6% of U.S. households have chosen to use only a cell phone as their primary source for phone communications.
The number of households using cell phones only varies greatly by state.
The highest rate of cell phone only homes is Arkansas, with 35.2%. This means more than one in every three households.
It is significantly less in California and New York, where 18% of homes use only cell phones. This is just below one in five households.
What do you think? Do you use still have a landline? Have any questions? Email your thoughts to me at
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It’s hard to imagine that in 2001, only 18% of people under 30 years old considered the Internet to be a primary news source.
Today, it’s an astonishing 65%.
These are the current numbers from the Pew Research Center that provides information on primary news sources by age:
| Source | 18-29 | 30-49 | 50-64 | 65+ |
| Internet | 65% | 48% | 34% | 17% |
| TV | 52% | 63% | 71% | 79% |
| Newspaper | 21% | 22% | 38% | 47% |
| Radio | 15% | 19% | 15% | 13% |
Numbers amount to more than 100% because voters were allowed to cite two main news sources.
The Internet is a powerful source of marketing and soon will be the single most important source of information for everyone. If you do not utilize the Internet to your full advantage, you could hurt your business now and in the future.
If you need help using the Internet to your advantage, call me at
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In order to increase response, you must improve your offer.
One of the most powerful ways to do so is by improving your premium.
If you’re doing an email campaign (or postal), call me for the right lists.
We can get what you want–and get the best performing lists.
Call me at 310-212-5727 or email me at
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Email/web one-two punch: How online direct response strategy triples sales
Did you know you can triple your sales with a powerful direct response strategy?
Let me explain…
Coffey Anderson is a singer, songwriter and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old.
Coffey came to me wanting a new website so he could pre-sell CDs before the official launch.
After evaluating Coffey Anderson’s current situation, we determined that creating a fresh email approach would reactivate an old list and build interest in a new, redesigned website—which ultimately would result in presales of his new CD, Coffey Anderson.
We accomplished this using 4 key strategies:
- An email was launched timed to the prerelease of the CD, which included direct response copy, graphics and video to enhance response.
- The email linked to music clips as well as to the new benefits of the website.
- The email also included intrinsic value with links to digital samples of music from the new CD, clips from Coffey’s newest video and a free download of a new track.
- This provided pass along value to expand the email’s reach to family, friends and others.
The website incorporated an edgy, artistic look without sacrificing essential direct response design principles.
This included a strong call-to-action to pre-buy Coffey’s new CD before its official release date.
So what were the results?
Because of these efforts, response exceeded expectations by 300% in his early CD sales and reactivated his email list into a powerful profit center.
Why? Because we followed essential direct response principles.
Let me take a look at your website and email campaign. Let’s see if we can’t dramatically increase your results. Give me a call at 310-212-5727 or email me at
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Did your spam filter block your last issue of DMU?
Don’t let your spam filter keep you from receiving Direct Marketing Update! You can help these response-boosting tips make it to your inbox by adding
Then click the links below to see what you missed:
Costly shopping cart blunders: Losing money and clients–Video TV direct response boom: How you can profit
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I just recorded some webinars for company presidents and marketing directors that detail powerful ways to increase your marketing profits.
They are filled with examples and test results. See if any fit your precise marketing needs. Click a link to view the webinar.
- For alternative/natural health company presidents and marketing directors,
click here - For owners and marketing directors of precious metal companies,
click here - For investment company presidents and marketing directors,
click here - For investor relations professionals and public company presidents
click here
Any questions? Feel free to give me a call at 310-212-5727 or email me at
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